Surfing and casual games at work increase productivity and company sales?

OK, note that this study was commissioned by PopCap, a major casual games company, who stands to benefit from this big time, but it's an interesting and not surprising study nonetheless:

UK Businesses Lose GBP4 Billion a Year due to Office 'e-break' Ban

DUBLIN, May 28/PRNewswire/ -- Banning personal internet use in the workplace could cost British businesses up to GBP4 billion every year* due to a resulting decline in staff productivity. That's according to a report, published today by PopCap.com that unveils research that indicates taking a 10-minute online break during the course of the working day serves to reduce stress while sharpening and refocusing the mind. 

With seven out of ten companies - including Credit Suisse and British Gas - banning access to social networking sites**, and many considering banning personal internet access altogether, The PopCap Break Report 2008 highlights the negative impact this could have on the UK economy. The research shows that far from distracting employees from their work, e-breaks actually serve to increase staff efficiency and morale, benefitting UK businesses. 

The findings are based on psychometric trials carried out on a cross section of UK businesses under the supervision of Goldsmiths University psychologist, Dr Chamorro-Premuzic. The comparative effect of different types of online breaks on employees' performances*** were tested and the results revealed that if bosses actively encouraged employees to take one ten minute e-break in the working day their overall productivity levels would increase. 

The report ranks different types of office e-breaks according to their positive impact on productivity levels. Dr Chamorro-Premuzic rated the top five types of e-breaks according to their benefits: 

1) Puzzle and 'casual' computer games 

The report reveals that ten minutes playing online games had the most positive benefits for employees (and therefore, employers!) They were particularly beneficial for stressed out, nervous and anxious workers. This finding supports recent research which shows that 'casual' videogames and online puzzles like the ones found on PopCap.com, can have calming effects on individuals. These type of games help to improve mental agility and boost confidence - creating a calmer, happier workforce. 

2) Social Networking & personal emails 

Research suggests that 'interpersonal e-breaks' have the most positive impact on workers who are self-assured and content in their role. 

3) Online shopping 

Online retail therapy is an effective 'quick fix' strategy to boost happiness levels in the workplace. 

4) General browsing 

Although this form of relaxed internet surfing may appear to have no specific goals, the research shows that it fulfils individuals need for cognition, caters to their intellectual curiosity and stimulates their thirst for knowledge - ultimately bolstering general knowledge acquisition - of benefit to bosses. 

5) Life Admin (e.g. online banking, booking doctor's appointments etc) 

This break is best suited to female employees, with the research tracking a greater improvement in their productivity levels than their male counterparts. Life admin is extrinsically linked to work performance in that it frees up the mind from administrative concerns as well as freeing up time after work. 

Dr Chamorro-Premuzic commented: "With work days becoming increasingly longer and workloads more demanding, UK bosses are introducing internet bans to help combat alleged productivity loss and inappropriate use of workplace resources. Yet bosses are missing a trick by introducing e-bans. The PopCap Break Report has revealed that allowing workers more freedom at the PC, can benefit the worker's morale levels, effectively boosting companies' profits." 

In light of today's report, PopCap invites employees to anonymously lobby their employer at http://www.popcapbreak.com to introduce a ten minute e-break in their office. 

Notes to Editors 

*Based on findings of trials carried out on a cross section of UK businesses- Dr Chamorro- Premuzic, Goldsmiths University 2008 (See notes to editor) 

**Based upon research conducted by employment law firm, Peninsula (April 2008) 

***The PopCap Break Report measured the impact on productivity of a variety of e-breaks including; life admin, casual gaming and social networking 

Calculation of the GBP4 billion figure 

Calculated using the 2008 UK turnover figures for services & highly skilled jobs and the recorded productivity increase identified in the experimental research for the PopCap Break Report.  

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <p> <br> <b> <i> <s> <img src> <u> <table> <tr> <td> <hr>
  • Lines and paragraphs break automatically.
  • Youtube and google video links are automatically converted into embedded videos.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Inline assets are allowed.
  • You may link to Gallery2 items on this site using a special syntax.
  • E-Mail addresses are hidden with reCAPTCHA Mailhide.

More information about formatting options

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Syndicate content Syndicate content