Barbie has owned the girls' posable doll market for years, until MGA's Bratz came along with their Hip Hop appearance and attitude, stomping on Barbie's clean-cut image. But the jury's still out on who really owns the Bratz design.  read more »

Fashion Plates have come a long way since I was a little girl. You used to have to place texturized pieces (head, top, bottom) in a tray, place a piece of paper over them and rub a crayon over it. You could color it when you were done. The iDesign Ultimate Stylist has taken that concept to a whole new level. Now you can create your fashion outfits and have them show up on your computer.  read more »

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today, kicking off the 2008 American International Toy Fair in New York, Mattel, Inc. (NYSE:MAT) unveiled its exciting 2008 toy lineup of new toys and games that create magic and fun for kids based on all the ways they play.  read more »

Barbie® Fashion Model Collection Doll Replacement Program Announced 

After discovering a production issue on certain Barbie® Fashion Model Collection dolls, Mattel is now offering a replacement program for four dolls in the U.S.:   read more »