It's a trading card game with an online component. But does the online component make up for a lack in the game or make a great game better?

Chaotic Trading Card Game Launches Nationwide at Best Buy

NEW YORK--(BUSINESS WIRE)--The Chaotic® Trading Card Game, which integrates a collectible trading card game with a unique online multi-player experience, will launch at world-leading consumer electronics retailer Best Buy on July 6th.

Best Buy is re-entering the trading card space for the first time in several years, in part, due to the unique convergent game play of Chaotic’s patented technology that enables fans to replicate their cards online and collect, trade and compete in the fast-growing community atwww.chaoticgame.com.

This significant milestone comes just as the new (third overall) Chaotic booster series, Silent Sands, becomes available at retail and comic and hobby stores with brisk pre-orders resulting in an effective “sellout” of the highly anticipated new series. This strong enthusiasm at retail is reflected in the continuing growth of the Chaotic Online Game Experience, which now tallies over 1.7 million unique visitors on the site, over 40 million page views and over 20 million Chaotic card codes registered since its October 24, 2007 launch.

“We expect ‘Chaotic’ to be a hit with Best Buy’s large base of gaming and electronics customers,” said Bryan C. Gannon, President and CEO of TC Digital Games. “With fan excitement surrounding ‘Chaotic’ at an all-time high, we are enthusiastic and honored to be launching at Best Buy, which will quickly become a significant new retail destination for fans.”

To support the demand for more Chaotic products at retail, 4Kids is developing a targeted licensing and marketing program for the property in several core categories including publishing, consumer electronics, computer and mobile accessories, collector figures and video games. Initial licensees already on board include Giant Merchandising for t-shirts, sweatshirts and track jackets, BioWorld for headwear, Prima Games for the Chaotic Trading Card Game strategy guide and Ultra Pro for trading card game accessories.

To add another exciting element to the Chaotic gaming experience, TC Digital Games recently launched Chaotic Battledrome Events, a national Organized Play program, at New York ComicCon, with additional events scheduled throughout 2008 at Wizard World Philadelphia, Origins Games Fair, San Diego Comic-Con, Gen Con Indy, Fan Expo Canada and Gen Con Australia.

Chaotic is the first property specifically utilizing patented technology to seamlessly integrate trading card game play with interactive Web-based functionality. Using this technology, each Chaotic Trading Card is enabled with a unique alphanumeric code that allows Chaotic players to upload their personal card collection onto the Chaotic Online Game at www.ChaoticGame.com for no additional cost. Additionally, the destination features interactive gameplay functionality, a Web-based trade sector that allows users to trade their Chaotic Cards online with other players as well as web-based messaging and forum discussions.

Complementing the Chaotic Trading Card Game is the Chaotic animated TV series, which airs daily in the Jetix block of Toon Disney and Saturday mornings in TheCW4Kids morning block on The CW Network. The series has been a top-rated Saturday morning show for Boys 6-11 on U.S. broadcast television, as well as a top performer in Canada on Teletoon.