The 'Portable and Recordable' EyeClops(TM) BioniCam(TM) Features LCD Screen, USB Key and More -
MALIBU, Calif., Jan 10, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- JAKKS Pacific, Inc. (Nasdaq: JAKK) gave a sneak peek of the EyeClops(TM) BioniCam(TM), the next generation of the Company's award-winning EyeClops(TM) Bionic Eye product, to media and buyers attending the Consumer Electronics Show in Las Vegas and the Hong Kong International Toy Fair this week. In addition to its two Toy Of The Year (T.O.T.Y) nominations for Best Educational and Most Innovative, the original EyeClops(TM) Bionic Eye topped retailer and media hot toy lists, was named as one of the best-selling holiday toys on Amazon.com, and was one of JAKKS' top-selling toys for the 2007 holiday season.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080110/LATH089)

The new EyeClops BioniCam(TM), slated for delivery in Fall 2008, expands the play in three ways. First, with a simple flip of a switch, kids can adjust the new multi-zoom lens for an eye-popping peek at the world in 100x, 200x or 400x magnification. With BioniCam's new portability feature, kids can now take EyeClops on-the-go, with a color LCD screen and clip-on battery pack that allows them to view amazing discoveries right on the hand-held EyeClops unit, anywhere! Finally, a built-in camera and flash drive empowers kids to capture images and video of specimens and, with the included USB key, upload to a computer to be printed, emailed, posted and shared.

The EyeClops BioniCam can still also be plugged into the A/V jacks of any standard television, allowing young explorers to see their discoveries right on their own TVs. Portable and recordable, the new EyeClops BioniCam has it all!

After seeing JAKKS' 2008 line at Hong Kong Toy Fair, Julie Livingston, Toy Industry Association Spokeswoman said, "Wow -- JAKKS just gets better and better, more innovative and clever each year!"

EyeClops Bionic Eye

Did you know that when you magnify the signature line on a U.S. check, it's not really a line but actually says, "authorized signature" over and over? This amazing discovery and more are now possible with the EyeClops Bionic Eye, a simple-to-use handheld device that allows kids and adults to view everyday things up to 200 times their regular size right on their TV screen - turning ordinary objects into extraordinary discoveries!

The EyeClops Bionic Eye received multiple awards in 2007 including:

-- Toy of the Year (Nomination): Educational Toy
-- Toy of the Year (Nomination): Most Innovative
-- Oppenheim Toy Portfolio Platinum Award
-- Toy Wishes 2007 Holiday "Hot Dozen"
-- Toy Wishes Ultimate Toy Award for Favorite Tech Toy
-- Toy Industry Association Nominee for Educational Toy of the Year and
Most Innovative Toy of the Year
-- Parents Magazine Best Toy Award
-- Scholastic Parent & Child Toy Holiday Toy
-- Canadian Toy Testing Council Three Star Rating
-- Family Fun Magazine's Top 10 Ten of the Year
-- Children's Technology Review Editor's Choice Award
-- Parenting Magazine's Mom-Tested Toy of the Year
-- Redbook Magazine's Toy Insider Hot 20 Toys
-- eToys Hot Holiday Toy List
-- Toys "R" Us "Fabulous 15" Best of the Holiday Season
-- Toys "R" Canada Vendor Toy of the Year
To name a few ...

The experts agree ...

Warren Buckleitner, New York Times contributor and Editor-in-Chief of The Children's Software Review stated, "This product might be sold in toy stores, but don't be fooled. EyeClops is a powerful microscope that can transform a TV screen into a world of wonder."

Stephanie Oppenheim, Publisher of the Oppenheim Toy Portfolio said of the EyeClops Bionic Eye, "Hands down one of the coolest science toys we've seen this year!"

For more information on the new EyeClops product line-up, please visit http://www.eyeclops.com