Features Apple's New Breakthrough Genius Technology

SAN FRANCISCO, Sept. 9 /PRNewswire-FirstCall/ Apple(R) today
announced iTunes(R) 8, the next major release of Apple's ubiquitous
music and video player for Macs and PCs which is seamlessly integrated
with the most popular online content store in the world (http://www.itunes.com/).
iTunes 8 includes the new breakthrough Genius feature, which lets you
automatically create playlists from songs in your music library that go
great together -- with just one click. Genius helps music fans
rediscover favorite songs in their existing music library and suggests
related music on the iTunes Store they might want to add to their music
collection. iTunes 8 features new ways of viewing your music and video
libraries, and adds television programs in stunning high definition for
sale on the iTunes Store.

Using Apple's breakthrough Genius feature is easy-select any song,
click the Genius button, and iTunes instantly creates a playlist of
songs that go great together from your own library. You can preview the
playlist Genius creates, refresh the list to choose different songs and
save Genius playlists to enjoy again later. You can even create Genius
Playlists on-the-go with the new iPod(R) classic, iPod touch, iPod nano
and iPhone(TM). The Genius sidebar appears right in iTunes and
recommends music from the iTunes Store that you don't already have,
based on the songs you select.

When you turn on iTunes 8's new Genius feature, information about
your music library is anonymously sent to the iTunes Store, where it is
combined with the anonymously-gathered knowledge from millions of other
iTunes users and processed through Apple-developed algorithms. The
Genius results, specifically tailored to your personal music library,
are sent back to your computer to enable users to automatically create
Genius playlists in iTunes and on your iPods, even when they are not
connected to the Internet.

iTunes 8's new visual browsing interface displays your music and
video libraries using your album and video covers, and also provides a
great way to navigate your movies, TV shows, iPhone apps, podcasts and
audiobooks.

The iTunes Store has become the world's most popular online TV store
and features an incredible selection of over 30,000 episodes from ABC,
CBS, The CW, FOX, NBC and over 70 cable networks including Bravo,
Comedy Central, Disney Channel, ESPN, FX, HBO, MTV, Nickelodeon, Sci
Fi, Showtime and USA. With iTunes 8, television fans can now watch
their favorite programs from ABC, NBC and Showtime in stunning HD for
just $2.99 per episode, perfect for viewing on their Mac(R) or PC, or
on their widescreen TV with Apple TV.

The iTunes Store is the world's most popular online music, TV and
movie store with a catalog of 8.5 million songs, over 30,000 TV
episodes and over 2,500 films including 600 in stunning high definition
video. With Apple's legendary ease of use, pioneering features such as
iTunes Movie Rentals, integrated podcasting support, iMix playlist
sharing, the ability to turn previously purchased tracks into complete
albums at a reduced price, and seamless integration with iPod and
iPhone, the iTunes Store is the best way for Mac and PC users to
legally discover, purchase and download music and video online.

Pricing & Availability

iTunes 8 for Mac and Windows includes the iTunes Store and is available as a free download from (http://www.itunes.com/).
Purchase and download of songs and videos from the iTunes Store
requires a valid credit card from a financial institution in the
country of purchase. Video availability varies by country.