DEMO 08 CONFERENCE, PALM DESERT, CA-JANUARY 28, 2008-Tag Reading System from LeapFrog Enterprises, Inc. Pictured is Tag reader plus included book "Ozzie and Mack." (PRNewsFoto/LeapFrog)

PALM DESERT, CA UNITED STATES
Next-Generation Reading System Fits in the Palm of a Child's Hand and
Interacts with Real Books

PALM DESERT, Calif., Jan. 28 /PRNewswire-FirstCall/ -- DEMO 08
CONFERENCE -- LeapFrog Enterprises, Inc., (http://www.leapfrog.com) a
leading developer of technology-based learning products, today announced it
will unveil its next-generation reading system at the exclusive DEMO 08
conference in Palm Desert, California, on January 29, 2008. Available this
summer, the Tag Reading System (http://www.leapfrog.com/tag) is the first
handheld learn-to-read technology that interacts directly with real books.
Audio for the stories, as well as the fun-filled games and activities
spread throughout the pages, is delivered through an innovative Web-based
application called LeapFrog(R) Connect, offering children an entirely new
and captivating reading experience. Consumers can get an early peek at the
Tag reader's (http://www.leapfrog.com/tag) innovative technology at
http://www.leapfrog.com/tag.

"LeapFrog's Tag Reading System was hand-selected from hundreds of
emerging products to debut at DEMO 08 because it is a promising new
technology that encourages and supports young children as they learn to
read," said Chris Shipley, executive producer, DEMO 08. "Its intuitive
design and cutting-edge innovation literally bring books to life. It really
is the next-generation reading system for a new generation of readers."

LeapFrog first revolutionized the electronic learning category with the
introduction of its award-winning LeapPad(R) Learning System. With over 30
million LeapPad units and 72 million interactive books sold worldwide,
LeapFrog became synonymous with learning to read for parents, teachers and
children. The Company is reinventing the learn-to-read category with the
Tag reader, which combines a state-of-the-art optical positioning system
and next-generation, high-quality audio software, with LeapFrog School's
proven reading methodology used in classrooms nationwide.

"We couldn't be more excited to unveil the Tag Reading System --
LeapFrog's successor to the LeapPad Learning System," said Craig
Hendrickson, vice president of reading at LeapFrog. "The Tag Reading System
brings together leading-edge technology, an intuitive product interface and
the most engaging content to create a truly amazing, magical reading
experience that has the power to instill a lifelong love of reading."

Reading Between the Lines

The Tag handheld works with Tag-enabled books to create an independent
and interactive reading experience for children. By simply touching the
highly responsive Tag reader anywhere on any page of a Tag book, children
can bring their favorite stories to life, easily skipping from page to page
or book to book.

The pocket-sized Tag platform "reads" by using a small, sophisticated
infrared camera that works as an imaging system to recognize letters, words
and symbols printed on the page. Using the PC- and Mac-compatible LeapFrog
Connect Application, parents can download audio for each book in the Tag
library, then manage content the way they manage MP3 or digital camera
files. With 16 MB of on-board flash memory, the Tag reader can hold up to
five books at a time.

All-New Proprietary LeapFrog Learning Path Lets Parents See the
Learning

Launching in tandem with the Tag Reading System is LeapFrog's
proprietary Learning Path, a free online tool at leapfrog.com that
interfaces with LeapFrog products to show parents what their child is
learning and how their activities or games map back to the Scope and
Sequence of educational skills that the Company has always built into every
product. New online connectivity also allows children to access fun online
rewards for off-line play and learning.

"Our Scope and Sequence has been the bedrock of our success for many
years," said Dr. Jim Gray, director of learning for LeapFrog. "It's our
secret sauce, and it's the first time we are making it available to parents
so that they can see what their child is learning."

Based on an award-winning LeapFrog School product used by teachers
across the U.S. to assess and instruct students in classrooms nationwide,
the LeapFrog Learning Path allows parents to connect the Tag handheld to
their computer to view details about the books their child has read,
including the skills explored and progress made.

Beloved Classics and Favorite Characters Come to Life

The Tag Reading System will launch with an 18-volume library of
children's classic books, activity books and activity cards. For the Tag
library, LeapFrog has partnered with publishers HarperCollins, Penguin,
Simon & Schuster, Scholastic and others to showcase beloved characters such
as Fancy Nancy, Walter the Farting Dog, Olivia and Miss Spider.

AVAILABILITY

SUMMER 2008; AGES 4-8; Tag Reading System MSRP: $49.99; Tag Books and
Activity Boards MSRP: $13.99 each

 

Kid classics
Chicka Chicka Boom Boom
Click, Clack, Moo: Cows That Type
Fancy Nancy at the Museum
The Little Engine That Could
Olivia
Walter the Farting Dog Goes on a Cruise

Activity storybooks
Disney/Pixar's Cars: Tractor Tipping
Disney Princess: Adventures Under the Sea
Foster's Home for Imaginary Friends: The Golden Paddleball
Go Diego Go!: Underwater Mystery
I Spy: Imagine That!
Kung Fu Panda: Po's Tasty Training
Miss Spider's Tea Party
Pirates! The Treasure of Turtle Island
SpongeBob SquarePants: The Tour de Bikini Bottom
T. Rex's Mighty Roar

Activity boards
Tag Funny Phrases
Tag Super Speller

Activity cards (MSRP: $7.99 EACH)
National Geographic Birds and Sea Animals
National Geographic Land Animals