Fisher-Price, Inc., the leading brand of infant and preschool toys in
the world and a subsidiary of Mattel, Inc. (NYSE:MAT), takes active
play for infants and toddlers to an engaging new level with the
introduction of the Laugh & LearnTM Smart Bounce & Spin PonyTM
product, launched on the heels of the highly successful Smart CycleTM
Physical Learning Arcade System the company introduced in 2007. Just as
the Smart Cycle combined physical play and learning to get preschoolers
moving, the new Laugh & Learn Smart Bounce & Spin Pony brings
active learning, an increasingly important aspect of play, to infants
and toddlers.

The Laugh & Learn Smart Bounce & Spin Pony is an innovative
addition to the infant/preschool category, which continues to be the #1
dollar volume super category within the toy industry, an industry
steadily generating $3 billion at retail each year from 2005-2007,
according to the NPD Group/U.S. Consumer Tracking Service.

"The Laugh & Learn Smart Bounce & Spin Pony is innovative to
the infant toy market in that this play format has not been seen
before," said industry expert Jim Silver, Editor in Chief of Toys and
Family Entertainment. "Moms want their children to be active while also
learning and the Laugh & Learn Smart Bounce & Spin Pony enables
a young toddler to interact, think, learn and get active all at once."

The Laugh & Learn Smart Bounce & Spin Pony tested extremely
well in the renowned Fisher-Price Play Laboratory in East Aurora, N.Y.
In fact, moms loved the product and often referred to it as being not
only educational and fun, but physically active too. Moms also viewed
the TV component as an added learning or educational benefit for their
children's development beyond the physical aspect of the product.

Bringing a classic playground-themed ride into the living room is as
easy as connecting a wireless IR device to the TV. Young toddlers can
hop in the saddle, choose from three levels of play and five learning
scenes and giddy-up to enjoy bouncing up and down, spinning around and
rolling the roller ball on the handle bars. The more children interact,
the more sound effects, sung songs and animations come to life,
teaching them about letters, numbers, shapes, colors, opposites and
more. Young toddlers can explore all five learning scenes within each
mode of play by pressing a forward button that loops through the
scenes. They can even enjoy fun music and sound effects right from the
Pony itself when it is not connected to the TV.

The Laugh & Learn Smart Bounce & Spin Pony retails for
approximately $69.99, is appropriate for ages 12-36 months and is
available at retailers nationwide.